Living permanently in Athens, Greece, with her husband HRH Prince Nikolaos since 2013, Princess Tatiana (nee Tatiana Blatnik) co-founded TRIA ETC almost two years later. TRIA ETC collaborates with talented artisans and artistic minds in Greece to create exclusive accessories and homeware, which masterfully merge tradition with innovation. The long-term vision of Princess Tatiana and her two partners is to help revitalize the local artisan sector but also raise the profile of both traditional and innovative Greek artisanship in the international marketspace. In less than a year, they have established over ten collaborations and continue to travel across the country to source new talent, old techniques and ever-fascinating stories.

TRIA ETC represents a concrete expression of Princess Tatiana’s love of Greece and passion for natural & healthy living, which she defines as staying in tune with nature, long-lived traditions and one's own talents as well as pursuing a healthy body in a heathy mind. She has co-founded ELPIDA Youth, a branch of ELPIDA Association of Friends of Children with Cancer, that aims to increase awareness about and support the psychological well-being of sick children. In 2015, Princess Tatiana joined forces with BOROUME, a non-profit meals donation organization in Greece, coordinating the creation of cookbook that features international personalities from around the world and whose proceeds will benefit BOROUME. She is also a board member of the Walkabout Foundation and a Young Patron of the Museum of Cycladic Art in Athens, Greece. 

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