Recognising the fundamental value of the global tourism sector as a lever for development of nations economically, socially, cultural and environmentally, the United Nations 70th General Assembly designated 2017 as the UN International Year of Sustainable Tourism for Development, framed within the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs). The International Year aimed to support changes in policies, business practices, and consumer behavior towards a more sustainable tourism sector that contributes to SDGs.
In supporting the UN International Year of Sustainable Tourism For Development as a Diamond Sponsor, TTC recognized the importance of continually pushing the agenda forward with our travellers, partners and employees, in the interest of helping to advance the positive transformation of the travel and tourism industry.
"2017 is a unique opportunity for us to promote the contribution of tourism to achieving the future we want – and also to determine, together, the exact role we will have tourism play in the sustainable development agenda, to and beyond 2030. Promotion, however, must be mirrored by action. Central, therefore, to the success of 2017 as the International Year of Sustainable Tourism for Development is providing inspiring examples in leadership of tourism businesses across the globe - leaders demonstrating on a daily basis their commitment to the promotion, protection and preservation of destinations, working to reinforce tourism as a force for good,” says Dr. Taleb Rifai, Secretary General of the UNWTO. “For this very reason UNWTO is very proud to have The Travel Corporation (TTC) as a partner of International Year. Across three generations of Tollman family leadership, TTC through its business and its TreadRight Foundation, has evolved to become a reflection of excellence in delivering traveller experiences that are grounded in the core principles of social, economic, cultural and environmental sustainability. Great admiration is also held for their efforts in building traveller awareness around the positive impact that travellers themselves, can make on the communities and places they visit. I look forward to working with TTC throughout 2017, and I thank the Tollman family for their unwavering commitment to UNWTO and the principles of sustainable tourism."
The global UN system and global community at large promoted tourism’s role in the following five key areas:
(1) Inclusive and sustainable economic growth
(2) Social inclusiveness, employment and poverty reduction
(3) Resource efficiency, environmental protection and climate change
(4) Cultural values, diversity and heritage
(5) Mutual understanding, peace and security.
A full programme of activities was unveiled by the UNWTO on January 18, 2017 on the occasion of the Opening of the UN International Year of Stsinable Tourism For Development in Madrid, Spain at UNWTO Headquarters.