About
15+ YEARS IN THE MAKING
Travel is an incredible gift, but with this gift comes a responsibility. TreadRight was created in 2008 as a joint initiative between, and funded exclusively by, The Travel Corporation’s (TTC) group of brands, with the mission to have a positive impact on the planet we call home, the people and communities whose homes we visit, and the rich wildlife we find there.
TreadRight has supported some 65-plus sustainable tourism projects worldwide that align with our three pillars of Planet, People and Wildlife. Alongside TTC’s 5-year sustainability strategy How We Tread Right, we are working to MAKE TRAVEL MATTER®. And, to support TTC’s Climate Action Plan and journey to net zero, in 2022 we shifted TreadRight’s focus to prioritize support for nature-based solutions that protect biodiversity and restore the planet.
OUR STORY
2008
2008200920102011201220132014 Q22014 Q32015 Q22015 Q320162017 Q22017 Q32018 Q22018 Q32019 Q12019 Q22019 Q32020 Q12020 Q22020 Q32021 Q22021 Q32022 Q22022 Q3
2008
2009
2010
2011
2012
2013
2014 – Q2
2014 – Q3
2015 – Q2
2015 – Q3
2016
2017 – Q2
2017 – Q3
2018 – Q2
2018 – Q3
2019 – Q1
2019 – Q2
2019 – Q3
2020 – Q1
2020 – Q2
2020 – Q3
2021 – Q2
2021 – Q3
2022 – Q1
2022 – Q3
2008
- The Travel Corporation Conservation Foundation (TTC-CF) is launched
2009
- TTC–CF partners with Conservation International, Venice in Peril, and The Travel Foundation with project support from The Travel Corporation
2010
- TTC-CF partners with the University of Glasgow, The National Trust, and the Mesoamerican Reef Leadership Program (MAR Leaders), with project support from Insight Vacations, Trafalgar and Contiki
2011
- TTC-CF, in partnership with Uniworld Boutique River Cruises and The Travel Foundation, launches ‘Environmental Sustainability for River Cruising: A Guide to Best Practice’
2012
- TTC-CF becomes The TreadRight Foundation, launches treadright.org
- TreadRight partners with Contiki and MAR Leaders on Contiki Storytellers – Mexico
2013
- TreadRight partners with Contiki and Shark Savers on Contiki Storytellers – Galapagos
2014
Q2
- TreadRight partners with Contiki; the Sea Turtle Conservancy on Contiki Storytellers – Costa Rica
- TreadRight becomes a Founding Sponsor of National Geographic Travelers World Legacy Awards
- TreadRight and AAT Kings partner with Australia Zoo Wildlife Warriors
2014
Q3
- TreadRight launches its Wildlife Initiative with WildAid and the Wilderness Foundation
- TreadRight launches its Heritage Initiative with the Artisan Alliance supporting artisan projects in Peru, Italy and Greece
2015
Q2
- TreadRight & TTC launch a partnership with WE charity
- The Travel Corporation donates $1 for every booking across its family of brands on Earth Day to the Wilderness Foundation – Africa
- TreadRight & Uniworld partner with Just A Drop
2015
Q3
- TTC develops wildlife friendly tourism training for all global operations teams
- TreadRight adds Wildlife SOS India to its Wildlife partners
2016
- TreadRight & AAT Kings launch appeal to save the Tasmanian Devil
- TreadRight celebrates Indigenous communities by partnering with Manitobah Mukluks’ Storyboot School project in Toronto, Canada
- TreadRight wins the Pacific Asia Tourism Association Gold Award for its Corporate Environmental Program
2017
Q2
- TTC becomes a Diamond Sponsor of the UN 2017 International Year of Sustainable Tourism For Development
- TreadRight launches its Ethical Elephant Experiences guide for Earth Month
2017
Q3
- TTC introduces its E-docs initiative in partnership with One Tree Planted
- TreadRight begins providing carbon offsetting options for TTC guests
2018
Q2
- TreadRight celebrates its 10th anniversary by introducing the #MakeTravelMatter motto and unveils the three pillars of TreadRight: People, Wildlife, and the Planet.
- TreadRight partners with We Charity to deliver clean water in areas of need
- Céline Cousteau leads a pair of TreadRight Storytellers trips to Jordan and India
2018
Q3
- TreadRight partners with World Conservation Society to help save big cats
- TTC and its family of global brands around the world commit to eliminating all avoidable single-use plastics across all operations
- TreadRight signs the WTTC’s Buenos Aires Declaration to fight against illegal wildlife trade
2019
Q1
- TTC announces removal of single-use plastics from TTC operations & all TTC trips
- Activist, influencer, and storyteller Sarain Fox is named TreadRight People Ambassador
2019
Q2
- In partnership with the Cristina Heeren Foundation of Flamenco Art in Seville, TreadRight establishes 4 scholarships for aspiring Flamenco artists
- TreadRight partners with Proyecto Tití in Colombia to protect the endangered cotton-top tamarin
2019
Q3
- TreadRight supports ProSierra Nevada de Santa Marta Foundation in its conservation efforts in Colombia
- TreadRight’s Refuse To Ride video is recognized at ITB for best sustainable tourism video and with a Travel Weekly Magellan Award
2020
Q1
- The MAKE TRAVEL MATTER® Checklist is launched
- Award-winning National Geographic photographer & activist Ami Vitale is named TreadRight Wildlife Ambassador
2020
Q2
- TreadRight updates its Animal Welfare Policy
- Tread the Pledge Fund is launched & 4 inaugural winners are chosen
- TreadRight becomes a Founding Champion of the Global Initiative to End Wildlife Crime
2020
Q3
- How We Tread Right, TTC’s new 5-year sustainability strategy is launched & TreadRight’s 3 Ambassadors are enlisted in a video for its launch
- TTC launches MAKE TRAVEL MATTER® Experiences
2021
Q2
- TreadRight adds 7 new project partners: Green Bronx Machine, Flourish Forever, Wild Entrust, University of Botswana Leopard Citizen Science Project, GreenWave, Project Vesta, Pathways Project
- The second annual Tread the Pledge Fund awards 4 new winners
2021
Q3
- TreadRight launches its line of sustainably-made clothing with Teemill
- TreadRight and TTC launch the sustainability Impact Hub
- TreadRight sponsors the inaugural 2022 Impact Award in partnership with the International LGBTQ+ Travel Association (IGLTA), presented to Madagascar-based Tour company Out in Colombia
2022
Q1
- TreadRight adds three new project partners: Rainbow Railroad, Lakota Youth Development, and Shaping a Net Zero Destination in partnership with VisitScotland
- The third annual Tread the Pledge Fund awards 6 new winners
- Treadright wins TravelMole award 2022 for best use of digital to support diversity in travel & tourism
2022
Q3
- TreadRight wins Baxter Media Agent’s Choice Award for Responsible/Philanthropic Travel Foundation
- TreadRight sponsors the 2022 Impact Award, presented to Madagascar-based tour company Dadamanga Travel in partnership with the IGLTA (the International LGBTQ+ Travel Association)