14 years in the making

Travel is an incredible gift. It has the ability to open our eyes to the unique cultures and spellbinding beauty of the natural world. But with this gift comes a responsibility – to protect the world as we know it. At TreadRight, our mission is clear; to have a positive impact on the people and communities we visit, to protect wildlife and marine life, and to care for the planet we call home.

A not-for-profit organization created as a joint initiative between The Travel Corporation’s (TTC) family of brands, The TreadRight Foundation has supported some 60-plus sustainable tourism projects worldwide.

Our Story


  • The Travel Corporation Conservation Foundation (TTC-CF) is launched


  • TTC–CF partners with Conservation International, Venice in Peril, The Travel Foundation; Oceana, with project support from The Travel Corporation


  • TTC-CF partners with the University of Glasgow; The National Trust; the Mesoamerican Reef Leadership Program (MAR Leaders), with project support from Insight Vacations, Trafalgar and Contiki


  • TTC-CF, in partnership with Uniworld Boutique River Cruises; The Travel Foundation, launches ‘Environmental Sustainability for River Cruising: A Guide to Best Practice’
  • TTC-CF hires first full time Program Director


  • TTC-CF becomes The TreadRight Foundation, launches www.treadright.org
  • TreadRight partners with Contiki; MAR Leaders on Contiki Storytellers – Mexico


  • The Travel Corporation (TTC) adopts a six-year Corporate Social Responsibility Strategy
  • TreadRight partners with Contiki & Shark Savers on Contiki Storytellers – Galapagos
  • TreadRight hires Marketing Manager


  • TreadRight partners with Contiki; the Sea Turtle Conservancy on Contiki Storytellers – Costa Rica
  • TreadRight becomes a Founding Sponsor of National Geographic Travelers World Legacy Awards
  • TreadRight and AAT Kings partner with Australia Zoo Wildlife Warriors
  • TreadRight launches its Wildlife Initiative with WildAid and the Wilderness Foundation
  • TreadRight launches its Heritage Initiative with the Artisan Alliance supporting artisan projects in Peru, Italy and Greece
  • The Travel Corporation hires its first CSR Manager


  • TreadRight & TTC launch a partnership with WE charity
  • The Travel Corporation donates $1 for every booking across its family of brands on Earth Day to the Wilderness Foundation – Africa
  • TreadRight & Uniworld partner with Just A Drop
  • TTC develops wildlife friendly tourism training for all global operations teams
  • TreadRight adds Wildlife SOS India to its Wildlife partners


  • TreadRight & AAT Kings launch appeal to save the Tasmanian Devil
  • TreadRight celebrates indigenous communities by partnering with Manitobah Mukluks’ Storyboot School project in Toronto, Canada
  • TreadRight releases series of videos celebrating Red Carnation Hotels sustainability efforts in South Africa
  • TreadRight wins the Pacific Asia Tourism Association Gold Award for its Corporate Environmental Program


  • TTC becomes a Diamond Sponsor of the UN 2017 International Year of Sustainable Tourism For Development
  • TreadRight launches its Ethical Elephant Experiences guide for Earth Month
  • TTC introduces its E-docs initiative in partnership with One Tree Planted
  • TreadRight begins providing carbon offsetting options for TTC guests



  • TreadRight celebrates its 10th anniversary by introducing the #MakeTravelMatter motto and unveils the three pillars of TreadRight: People, Wildlife, and the Planet.
  • TreadRight partners with We Charity to deliver clean water in areas of need
  • Céline Cousteau leads a pair of TreadRight Storytellers trips to Jordan and India
  • TreadRight partners with World Conservation Society to help save big cats
  • TTC and its family of global brands around the world commits to eliminating all avoidable single-use plastics across all operations
  • TreadRight signs the WTTC’s Buenos Aires Declaration to fight against illegal wildlife trade




  • TTC announces removal of single-use plastics from TTC operations & all TTC trips
  • Activist, influencer, and storyteller Sarain Fox is named TreadRight People Ambassador
  • In partnership with the Cristina Heeren Foundation of Flamenco Art in Seville, TreadRight establishes 4 scholarships for aspiring Flamenco artists
  • TreadRight partners with Proyecto Tití in Colombia to protect the endangered cotton-top tamarin
  • TreadRight supports ProSierra Nevada de Santa Marta Foundation in its conservation efforts in Colombia
  • Our Refuse To Ride video is recognized at ITB for best sustainable tourism video and with a Travel Weekly Magellan Award
  • The MAKE TRAVEL MATTER® Pledge is launched




  • The MAKE TRAVEL MATTER® Checklist is launched
  • Award-winning National Geographic photographer & activist Ami Vitale is named TreadRight Wildlife Ambassador
  • TreadRight updates its Animal Welfare Policy
  • Tread the Pledge Fund is launched & 4 inaugural winners are chosen
  • TreadRight becomes a Founding Champion of the Global Initiative to End Wildlife Crime
  • TTC joins the Future of Tourism Coalition
  • TTC signs the UN Climate Neutral Now pledge
  • TTC transitions from paper to e-documents exclusively for guests
  • TTC launches TTC IDEA, its business resource group
  • How We Tread Right, TTC’s new 5-year sustainability strategy is launched & TreadRight’s 3 Ambassadors are enlisted in a video for its launch
  • TTC launches MAKE TRAVEL MATTER® Experiences