About

15 YEARS IN THE MAKING

Travel is an incredible gift, but with this gift comes a responsibility. TreadRight was created in 2008 as a joint initiative between, and funded exclusively by, The Travel Corporation’s (TTC) family of 40 brands, with the mission to have a positive impact on the planet we call home, the people and communities whose homes we visit, and the rich wildlife we find there.

TreadRight has supported some 60-plus sustainable tourism projects worldwide that align with our three pillars of Planet, People and Wildlife. Through TreadRight, and through TTC’s 5-year sustainability strategy How We Tread Right, we are collectively working to MAKE TRAVEL MATTER®. And, to support TTC’s Climate Action Plan and journey to net zero, in 2022 we shifted TreadRight’s focus to prioritize support for nature-based solutions that protect biodiversity and restore the planet.

THE TREADRIGHT TEAM

BRETT TOLLMAN

SHANNON GUIHAN

DAVID HOSKING

Céline Cousteau

COSTAS CHRIST,
Committee Chair

Costas Christ is one of the world’s leading sustainable travel pioneers, who helped to establish the Global Sustainable Tourism Criteria now in use around the world. He is an award-winning writer and editor for National Geographic Traveler whose work has taken him to more than 140 countries across six continents. Costas is the Founder and former President of Beyond Green Travel and is currently the President of Costas Christ and Associates.

Céline Cousteau

Shannon Guihan,
Chief Sustainability Officer & Head Of Treadright - Ttc

Shannon Guihan has been involved in sustainable tourism development for more than 15 years. As a tourism development specialist, she has worked with brands and destinations worldwide to monitor and reduce the impact of their tourism operations. Shannon currently oversees all sustainability efforts within The Travel Corporation.

Céline Cousteau

ANITA MENDIRATTA,
Committee Member

A trusted and respected global strategic advisor and five-time author in Travel, Tourism & Development, Anita Mendiratta is the Founder and Managing Director of CACHET CONSULTING, an international firm working closely with leaders in government, private sector business, international organisations and the media.
Céline Cousteau

BRETT TOLLMAN,
Founder, Director & Committee Member

Brett Tollman is Chairman of The Travel Corporation (TTC), family-owned company that has been in business for four generations over nine decades. Brett has more than 30 years’ experience in the travel industry.

Céline Cousteau

DAVID HOSKING,
Director & Committee Member

David Hosking is an integral part of the global managerial structure of TTC. With over 30 years of experience in the travel industry, David expanded his managerial reach to sustainable tourism and became a founding director of the TreadRight Foundation.

THE TREADRIGHT TEAM

Team Members

M

 

BRETT TOLLMAN

SHANNON GUIHAN

DAVID HOSKING

BRETT TOLLMAN

BRETT TOLLMAN

Founder, Director & Committee Member

Brett Tollman is Chairman of The Travel Corporation (TTC), family-owned company that has been in business for four generations over nine decades. Brett has more than 30 years’ experience in the travel industry.

SHANNON GUIHAN

SHANNON GUIHAN

CHIEF SUSTAINABILITY OFFICER & HEAD OF TREADRIGHT & TTC

Shannon Guihan has been involved in sustainable tourism development for more than 15 years. As a tourism development specialist, she has worked with brands and destinations worldwide to monitor and reduce the impact of their tourism operations. Shannon currently oversees all sustainability efforts within The Travel Corporation.

DAVID HOSKING

DAVID HOSKING

Director & Committee Member

David Hosking is an integral part of the global managerial structure of TTC. With over 30 years of experience in the travel industry, David expanded his managerial reach to sustainable tourism and became a founding director of the TreadRight Foundation.
COSTAS CHRIST

COSTAS CHRIST

CHIEF SUSTAINABILITY OFFICER & HEAD OF TREADRIGHT & TTC

Costas Christ is one of the world’s leading sustainable travel pioneers, who helped to establish the Global Sustainable Tourism Criteria now in use around the world. He is an award-winning writer and editor for National Geographic Traveler whose work has taken him to more than 140 countries across six continents. Costas is the Founder and former President of Beyond Green Travel and is currently the President of Costas Christ and Associates.

ANITA MENDIRATTA

ANITA MENDIRATTA

Committee Member

A trusted and respected global strategic advisor and five-time author in Travel, Tourism & Development, Anita Mendiratta is the Founder and Managing Director of CACHET CONSULTING, an international firm working closely with leaders in government, private sector business, international organisations and the media.

OUR STORY

2008

4

2008

2010

2011

2012

2013

2014 – Q2

2014 – Q3

2015 – Q2

2015 – Q3

2016

2017 – Q2

2017 – Q3

2018 – Q2

2018 – Q3

2019 – Q1

2019 – Q2

2019 – Q3

2020 – Q1

2020 – Q2

2020 – Q3

2021 – Q2

2021 – Q3

2022 – Q1

2022 – Q3

5

2008

  • The Travel Corporation Conservation Foundation (TTC-CF) is launched

2009

  • TTC–CF partners with Conservation International, Venice in Peril, and The Travel Foundation with project support from The Travel Corporation

2010

  • TTC-CF partners with the University of Glasgow, The National Trust, and the Mesoamerican Reef Leadership Program (MAR Leaders), with project support from Insight Vacations, Trafalgar and Contiki

2011

  • TTC-CF, in partnership with Uniworld Boutique River Cruises and The Travel Foundation, launches ‘Environmental Sustainability for River Cruising: A Guide to Best Practice’

2012

  • TTC-CF becomes The TreadRight Foundation, launches treadright.org
  • TreadRight partners with Contiki and MAR Leaders on Contiki Storytellers – Mexico

2013

  • TreadRight partners with Contiki and Shark Savers on Contiki Storytellers – Galapagos

2014

Q2

  • TreadRight partners with Contiki; the Sea Turtle Conservancy on Contiki Storytellers – Costa Rica
  • TreadRight becomes a Founding Sponsor of National Geographic Travelers World Legacy Awards
  • TreadRight and AAT Kings partner with Australia Zoo Wildlife Warriors

2014

Q3

  • TreadRight launches its Wildlife Initiative with WildAid and the Wilderness Foundation
  • TreadRight launches its Heritage Initiative with the Artisan Alliance supporting artisan projects in Peru, Italy and Greece

2015

Q2

  • TreadRight & TTC launch a partnership with WE charity
  • The Travel Corporation donates $1 for every booking across its family of brands on Earth Day to the Wilderness Foundation – Africa
  • TreadRight & Uniworld partner with Just A Drop

2015

Q3

  • TTC develops wildlife friendly tourism training for all global operations teams
  • TreadRight adds Wildlife SOS India to its Wildlife partners

2016

  • TreadRight & AAT Kings launch appeal to save the Tasmanian Devil
  • TreadRight celebrates Indigenous communities by partnering with Manitobah Mukluks’ Storyboot School project in Toronto, Canada
  • TreadRight wins the Pacific Asia Tourism Association Gold Award for its Corporate Environmental Program

2017

Q2

  • TTC becomes a Diamond Sponsor of the UN 2017 International Year of Sustainable Tourism For Development
  • TreadRight launches its Ethical Elephant Experiences guide for Earth Month

2017

Q3

  • TTC introduces its E-docs initiative in partnership with One Tree Planted
  • TreadRight begins providing carbon offsetting options for TTC guests

2018

Q2

  • TreadRight celebrates its 10th anniversary by introducing the #MakeTravelMatter motto and unveils the three pillars of TreadRight: People, Wildlife, and the Planet.
  • TreadRight partners with We Charity to deliver clean water in areas of need
  • Céline Cousteau leads a pair of TreadRight Storytellers trips to Jordan and India

2018

Q3

  • TreadRight partners with World Conservation Society to help save big cats
  • TTC and its family of global brands around the world commit to eliminating all avoidable single-use plastics across all operations
  • TreadRight signs the WTTC’s Buenos Aires Declaration to fight against illegal wildlife trade

2019

Q1

  • TTC announces removal of single-use plastics from TTC operations & all TTC trips
  • Activist, influencer, and storyteller Sarain Fox is named TreadRight People Ambassador

2019

Q2

  • In partnership with the Cristina Heeren Foundation of Flamenco Art in Seville, TreadRight establishes 4 scholarships for aspiring Flamenco artists
  • TreadRight partners with Proyecto Tití in Colombia to protect the endangered cotton-top tamarin

2019

Q3

  • TreadRight supports ProSierra Nevada de Santa Marta Foundation in its conservation efforts in Colombia
  • TreadRight’s Refuse To Ride video is recognized at ITB for best sustainable tourism video and with a Travel Weekly Magellan Award

2020

Q1

  • The MAKE TRAVEL MATTER® Checklist is launched
  • Award-winning National Geographic photographer & activist Ami Vitale is named TreadRight Wildlife Ambassador

2020

Q2

  • TreadRight updates its Animal Welfare Policy
  • Tread the Pledge Fund is launched & 4 inaugural winners are chosen
  • TreadRight becomes a Founding Champion of the Global Initiative to End Wildlife Crime

2020

Q3

2021

Q2

2021

Q3

  • TreadRight launches its line of sustainably-made clothing with Teemill
  • TreadRight and TTC launch the sustainability Impact Hub
  • TreadRight sponsors the inaugural 2022 Impact Award in partnership with the International LGBTQ+ Travel Association (IGLTA), presented to Madagascar-based Tour company Out in Colombia

2022

Q1

2022

Q3

  • TreadRight wins Baxter Media Agent’s Choice Award for Responsible/Philanthropic Travel Foundation
  • TreadRight sponsors the 2022 Impact Award, presented to Madagascar-based tour company Dadamanga Travel in partnership with the IGLTA (the International LGBTQ+ Travel Association)