WE Day

Combine the energy of a live concert with the inspiration of hearing the remarkable stories of people leading change and you get WE Day, a movement that brings together world-renowned speakers and performers with tens of thousands of youth to celebrate the power young people have to change the world. Students can’t buy a ticket to WE Day—they earn it through the year-long service program WE Schools, by participating in one local and one global action.


Fast Fact

Since 2010, celebrity ambassadors have donated and/or raised more than $3 million to support the work of Free The Children

Project Partners

The Objective

This stadium-sized event is held in 14 cities in the US, Canada and the UK. You can’t buy a ticket to WE Day. Students earn their event tickets by taking one local and one global action through WE Schools, a yearlong educational program that engages and empowers young people to become compassionate leaders and active citizens. Some students collect food for homeless shelters. Others raise money to build classrooms overseas. Every young person makes their own journey to WE Day, but together, they discover their power to change the world. Through support from sponsors, the event itself is free to attend. 

The Impact

Contiki, as a Platinum level sponsor, is helping to make WE Day California possible for more than 16,000 youth in California, United States.

Additonally, Trafalgar and Contiki have provided in kind support of coaches to bring students to WE Day from all over the United Kingdom. This support enables schools the opportunity to attend WE Day that otherwise would not be able to attend.