• Because 95% of rhinos have been wiped off the face of the earth in the past four decades

  • Because 33,000 elephants are killed every year for their ivory

  • Because up to 73 million shark fins are used in shark fin soup every year


The TreadRight Wildlife Initiative Is Dedicated To Stopping Wildlife Crime


The TreadRight Wildlife Initiative is dedicated to helping ensure our planet’s most at risk wildlife populations are protected. TreadRight has partnered with leading wildlife organizations such as the Wildlife Conservation Society (WCS), the Wilderness Foundation Africa, Wildlife SOS - India, and The Cape Leopard Trust, as well as WildAid, to ensure wildlife populations can thrive. 

Flourishing wildlife populations are crucial to healthy ecosystems and central to many unforgettable travel experiences. Destinations across the planet are often defined by their iconic animals and many local populations are dependent on a robust ecosystem to make a living. However, wildlife crimes like poaching and animal exploitation threaten to harm to these innocent creatures and even wipe entire species off the face of the Earth. 

Through its support of its Wildlife Initiative partners, TreadRight is helping to fight poaching and ensure animal welfare and safety by combatting the illegal wildlife trade on multiple fronts, raising awareness and education, and defending vulnerable animals.

Spread the Word

95% of the rhino population has been wiped off the face of the earth in the past four decades #LetsTreadRight

Some shark populations have declined by up to 98% in the last 15 years #LetsTreadRight

30,000 elephants are killed per year just for their ivory #LetsTreadRight

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